Letter to the editor, The Economist: July 16th, 2005

"How I Gave Up the Drug Company Habit"

SIR – Your description of the “cosy relationship between doctors and drug companies” hit the mark. However, although you describe the “detailing” of doctors by salesmen from drugs companies, what of the other side of the equation—the physician who willingly allows himself to be detailed? Two years ago I gave up the drug-company habit. Drug pushers are no longer allowed in my crowded waiting room. I no longer get my patients hooked on “free” samples of costly non-generic, brand name drugs. And, while other physicians may enjoy the “customary trio of food, flattery and friendship” now I “just say no” to the free lunch and instead telephone my lovely wife during my lunch break. While she isn't 25 years old, blonde and eagerly willing to laugh at my stupid jokes, at least when she flirts with me I know it's for real.
Dr Russell Bird
Louisville, Kentucky

See Published letter on The Economist website